I’ll be as frank as I was to the fellow behind me in line to pee: it’s a bit too Disneyland for me. He agreed. You know, when the ambiance is a little over-studied and just too perfect? I love the idea of a prohibition-era look and feel, but it’s like the girl who wears head-to-toe vintage with pillbox hat, gloves and all. Costumey. Artificial. Examples:
1. Barstaff is dressed to look like newsboys. I quite honestly would not have been surprised if, at one point, they all put down their shakers and started a full-on rendition of the musical Newsies. Seize the day! Caps, vests, fat ties in sloppy half-windsors. This may have been an opening-night only dress-up event…one would hope, most especially for the cocktail waitresses, who had a bizarre St. Pauly Girl look (the one detail that didn’t fit the time-space continuum).
2. Cocktail napkins are, I do not lie, made of burlap. Burlap. Because really, what is more absorbent?
3. Ice. This was actually rather impressive. Apparently, the owners tracked down some kind of real ice-cube making machine that makes these perfect 2 x 2 enormous cubes. Great when whiskey’s poured over, but ridiculous looking in a cocktail glass. It’s hard to explain, but the ice looked fake. Like plastic. It scared me.
4. Restrooms. I give them credit for unisex rooms, especially because there are only three. And each one is equipped with a pinkie-size peep hole to look in. Yes, you can watch someone pee while you wait. My, what a naughty twist! Not sure this went over too well with the ladies as there was a tampon stuck in one of them, blocking any peeping toms. I expect this to become standard, unfortunately for the design-concept.
It’s like a movie-set and I honestly think a place like this would do better in Las Vegas or LA. Of course, liquor is liquor and maybe the 9 to 5 set will take to it as a happy hour spot quite well.
Of course, if there were a badass roller-coaster ride somehow engineered in the back, I’d be thrilled and it might just be the happiest place on earth.
Overall, a little hokey.